Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars are convenient and flavorful for on-the-go snacking. Many reviews mention the bars' satisfying nature as a quick meal or snack option. While most enjoy the variety of flavors, particularly noting the chipotle lime and smoky BBQ options, some find the texture quite chewy. Common feedback includes praise for portability, with users carrying them in bags, vehicles, and desk drawers. The bars receive mixed reactions on texture - while many appreciate the tender meat quality, others find them too chewy or dry. Frequent comments address their convenience for outdoor activities, travel, and busy workdays.
4.4
Rated 4.4 out of 5 stars
Based on 302 reviews
Total 5 star reviews: 215 Total 4 star reviews: 39 Total 3 star reviews: 27 Total 2 star reviews: 6 Total 1 star reviews: 15
84%would recommend these products
Customers Talked About
302 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Organic Beef Bars Sample Pack

    What a great way to try the different flavours, for some reason there are never quiet enough to make that final decision on what to purchase, they are all great and Ill probably just buy the sample pack again and again and again.....

    Bruce S.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 1 out of 5 stars
    5 days ago
    Not to my tasting

    I had high hopes for this product, but they weren't to my taste. I found them chewy and difficult to swallow. I could only manage a few small bites at a time. I gave it to other people to try too and no one liked them.

    Vanessa R.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    5 days ago
    Great Sample Pack

    These meat protien bars are fantastic, and the sample pack is a great way to try before you buy! My faves were the Cayenne Chilli and the Chipotle & Lime, so I'll definitely be buying packs of these. And every bar was above the 10/100 protein/calorie ratio which is exactly what I look for in a protein snack. So much better than those sickly sweet sugary protein bars in Coles & Woolies.

    Raman B.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    5 days ago
    Awesome snack on the go

    I throw these my kids lunch, my 12 yr likes them so when a box arrives it’s first in best dressed.

    Definatly feel the protein lift doing 12 hr shifts and my wife also likes then when she is low on iron .

    Our 4 leg friend begs for some too

    Daniel W.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    6 days ago
    Chief - Beef bars

    Superb product - my whole family loves these bars.

    Really like that they taste great and are low sugar.

    Andrew D.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    Great Taste and Texture

    The bars have a good consistency and texture. The taste was great - enjoyed all the flavours! I’ve tried a few different carnivore-type bars and these are really good.

    Gordon C.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 weeks ago
    Organic beef bars

    Very tasty. Trying to get my iron levels up, and increase protein. Will buy again.

    Vanessa H.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 weeks ago
    Never go hungry

    I always carry at least one of these bars with me hen I go anywhere for the day. It reduces the temptation ot snack on a sugar-rich treat instead, and you know it is giving you nourishment that beats all sugar snacks. After one of these bars you lose the hunger quickly, letting you power on.

    Yvonne D.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 month ago
    Worth the purchase

    Loved every flavour

    Renee W.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 month ago
    Great taste & texture

    I wasn’t sure I’d like these so ordered a sample pack, they were much nicer than expected, great for a small meal or snack on the go or when you just want something healthy to nibble on.

    Sam S.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    1 month ago
    Good variety

    I wanted to try all the flavours and surprisingly my favourite is the lime! This box has just enough variety to mix things up. Will be ordering this again on a monthly basis.

    Amy J.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 month ago
    A better way to add protein

    A fun way to add the protein to my day for a snack and a tasty treat

    Sonja S.
    Verified Buyer
    Organic Beef Bars - Mixed Box

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