Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars are convenient and flavorful for on-the-go snacking. Many reviews mention the bars' satisfying nature as a quick meal or snack option. While most enjoy the variety of flavors, particularly noting the chipotle lime and smoky BBQ options, some find the texture quite chewy. Common feedback includes praise for portability, with users carrying them in bags, vehicles, and desk drawers. The bars receive mixed reactions on texture - while many appreciate the tender meat quality, others find them too chewy or dry. Frequent comments address their convenience for outdoor activities, travel, and busy workdays.
4.4
Rated 4.4 out of 5 stars
Based on 294 reviews
Total 5 star reviews: 208 Total 4 star reviews: 39 Total 3 star reviews: 27 Total 2 star reviews: 6 Total 1 star reviews: 14
84%would recommend these products
Customers Talked About
294 reviews
  • Rated 5 out of 5 stars
    11 hours ago
    Worth the purchase

    Loved every flavour

    Renee W.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    22 hours ago
    Great taste & texture

    I wasn’t sure I’d like these so ordered a sample pack, they were much nicer than expected, great for a small meal or snack on the go or when you just want something healthy to nibble on.

    Sam S.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    Yesterday
    Good variety

    I wanted to try all the flavours and surprisingly my favourite is the lime! This box has just enough variety to mix things up. Will be ordering this again on a monthly basis.

    Amy J.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 days ago
    A better way to add protein

    A fun way to add the protein to my day for a snack and a tasty treat

    Sonja S.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    5 days ago
    Fantastic product!

    Absolutely love the taste and the clean ingredients! They all taste so good I’m yet to choose a favourite!

    Teresa A.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 1 out of 5 stars
    1 week ago
    1 Star

    Gross taste and texture. I should have trusted the reviews

    CN Profile picture for Chief Nutrition
    Chief Nutrition
    1 week ago

    Hi Kyle, thanks so much for giving them a go! We'll always replace or refund if you're not happy so one of the team will be in touch

    Kyle
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Tasty tasty tasty, best snack bars on the market!

    Jason
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    Converted me

    I am your usual love to eat healthy but more leaning towards fruits and vege and not enough protein, especially for lunch. However, I would have a healthy and low calorie lunch and after a while, I reached out for the naughty stuff! My husband feeds me enough meat on weekends and we eat fish and salad for weekday dinners, so afternoon was really the only battle. This bar changed it all for me. I can still eat my half avo and chia seeds, and know that I can get great protein at 130kcal a bar, and it keeps me energetic and full for a long time. It even ended my cravings. Highly recommended. My husband also now eats this for lunch instead of yogurt pot or sandwiches.

    Mizuka P.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 4 out of 5 stars
    2 weeks ago
    Beef Bars

    Tasty

    Brian S.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 4 out of 5 stars
    3 weeks ago
    Organic Beef Bars - Mixed Box

    Good quality product. Good taste and texture.

    Adam P.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 4 out of 5 stars
    3 weeks ago
    CHIEF AMONG CHIEF...

    GREAT TASTING BAR , VERY SATISFYING BUT HARD TO STOP AT ONE !

    Bernard P.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    1 month ago
    Great energy booster

    Enjoying the soft texture. Easy to eat

    Sandra P.
    Verified Buyer
    Organic Beef Bars - Mixed Box

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