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Gluten, soy & nut free

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Suitable for the whole family

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Clean ingredients

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Crush cravings

Like jerky in a bar, but better

Unlike most jerky, we naturally preserve our beef bars just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these bars, and they're slow dried which makes them much more tender than jerky. Better is an understatement.

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High protein

Packed full of nature's original protein, with as much protein as 3 eggs per bar, to fill you up fast.

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Grass-fed and Finished

We source our beef from family owned organic farms where cattle forage freely their whole lives.

Low Carb Snacks

Low sugar

Naturally low sugar, with some natural sugars from a small amount of dried fruit (added for taste and vitamins).

High Protein Snacks

Steak in a bar

80g of beef goes into each bar, we just remove the water leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

A one handed snack, perfect for driving. They're slow dried which makes them tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

Made for Pack Flippers

If you ever flip the pack to check the back, you care about what you put into your body, and we do too.

Chief Beef
Jerky

Organic, grass-fed, grain free beefNo added hormones or chemicals

Certified humaneHigh animal welfare standards

No nasty preservativesNo added nitrates or nitrites

Low or no sugarAnd no Maltodextrin

Allergen freeNo MSG or soy

Tender and easy to chewNot tough as an old boot

 
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Avoid the hidden nasties in your meat snacks

You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."

Australian Beef Bar Customer Reviews

4.6
Rated 4.6 out of 5 stars
Based on 841 reviews
88%would recommend these products
Customers Talked About
841 reviews
  • Rated 1 out of 5 stars
    17 hours ago
    Disappointing

    Too mushy and not a good taste

    Greg M.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional
  • Rated 3 out of 5 stars
    2 days ago
    Takes getting used to

    Great taste, just tastes some getting used to for the texture

    Sandra C.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Smokey BBQ
  • Rated 5 out of 5 stars
    2 days ago
    Beef bars

    Theses were yummy. Very filling. Great for lunch

    Brenda E.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 4 out of 5 stars
    2 days ago
    Tastes great

    Would like the bar to be be a little larger.

    Russ G.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    2 days ago
    Delicious on the go food

    The Organic Beef Bars are very tasty and filling. What a great alternative to fast food, love all of the flavours, well done

    Christine C.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Great handy snack. unfortunately the kids didn't like them. good packaging.

    Mia
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 2 out of 5 stars
    1 week ago
    Chewy Chief Bar

    The flavour is ok but I found the bars to be very chewy. If taking a normal bite you are left with chewy sinew? in your mouth. A little put off by this. Not sure if this is normal?

    CN Profile picture for Chief Nutrition
    Chief Nutrition
    5 hours ago

    Thanks for giving them a go Simon! Yes, just like eating a real steak a bit of sinew is normal. We use brisket that is partially ground down rather than offcuts that are ground to a fine paste, so we don't ground the sinew in like in say, a sausage. Sinew itself is made up of proteins including collagen so it's actually healthy to consume. That said, it's not always nice to eat and we want every bar to be enjoyable, so if you've come across a particularly tough piece, we'd love you to send us a photo and the batch number so our quality team can take a closer look.

    Simon B.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Sooooooo much better than Jerky or Biltong!

    I grew sick of cracked teeth, weird dry chunks of what might be shoe leather and more salt and preservatives than my kidneys know what to do with. Along comes Chief with a shelf stable alternative that tastes like pulled beef in a bar. Organic as well! I have bars stashed everywhere -car, work, handbag - so I can hit cravings hard and fast.

    Deidre R.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional
  • Rated 3 out of 5 stars
    1 week ago
    3 Stars

    Not bad….. texture is a bit weird…. Flavour is ok…. Probably wouldn’t buy again

    Damian
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Review

    Very nice to get real!! Some were too spicy for me- would be good to have an option to choose spiciness!?!Great hiking diet option!!

    Sue W.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    Organic Beef bars

    These bars are perfect for a protein energy boost. I’m on my feet all day with horses and around the lifestyle block, so I grab a bar for a snack. I have a couple of long runs and hikes that take a lot of energy so these bars are perfect for an healthy energy boost.

    Deborah W.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Tasty selection! Great snack for anytime of day

    Nigel
    Reviewing
    Organic Beef Bars - Mixed Box

Frequently Asked Questions

Still have questions?

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