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Avoid the junk
Naughty treats really do add up. Now it's an easy swap.
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Rated 4.8 out of 5 stars
1,165 Reviews
Chief Best Sellers Sample Pack
11 products
From $3.90 per product
"" - Tarryn D. (verified buyer)
High protein
Low carb
No preservatives
No seed oils
Gluten free
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Recommended with
Recommended with
Chief Stainless Steel Protein Shaker 500ml
$29.95 AUD
About the Collagen Protein Powder
About the Whey Protein Powder
About the Collagen Bars
About the Thankful Bars
About the Beef Stick
About the Beef Brisket Bar
About the Biltong
See the "What's in the box" tab below for flavour details. Suitable for the whole family.
Multiple products are in this pack so please refer to the product images and zoom for details.
Boost your daily protein intake to support muscle growth, weight management, stabilise blood sugar levels, and immune function.
- A premium whey protein sourced from Australian grass-fed dairy cows.
- Minimally processed to preserve nutrients and retain a creamy, natural taste.
- Lab tested to be free from hormones, antibiotics, and unwanted additives.
- No sweeteners, fillers, or sugar alcohols.
- Mixes smoothly with water or milk, and perfect in smoothies, oats, or healthy baking.
- A great way to increase your daily protein intake.
Increase your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health.
- Hydrolysed Grass-fed Bovine Collagen
- Type I and III collagen with a low kilodalton score (highly bioavailable).
- Tested to be free from heavy metals, pesticides and herbicide such as Glyphosate.
- Zero sugar and sweetened with monk fruit. No artificial sweeteners or sugar alcohols.
- Great as a chocolate 'milk' (e.g. Milo replacement), as a hot chocolate, with yoghurt, in your smoothie, or with your coffee! You can even bake with it.
- Suitable for the whole family (a great way to add extra protein, our kids love it!).
- Better for those with sensitive stomachs than other proteins such as whey.
Stop eating junk with this biscuity, nut butter based snack to satisfy your sweet cravings.
- Sweet snack to help you stop eating junk
- Real food, clean ingredients
- Made with nut butter and collagen protein
- High in protein, fibre and good fats
- Low carb, low sugar, no sugar alcohols
- No thickeners, fillers or seed oils
- Collagen protein supports gut health, skin, hair, nails and recovery
- Curbs sugar cravings, stops you eating junk
Stop eating junk with these tasty little bars made with oats, chia seeds, and pepitas!
- Sweet snack to help you stop eating junk
- Made with rich dark chocolate and goji berries
- Real food, clean ingredients
- Made with oats, chia seeds and pepitas
- High in prebiotic fibre to support gut health
- Sweet, chewy and just the right amount of indulgent
- Lunchbox friendly
- Great healthy treat for the whole family
- Supports Thankful.org’s mission to create positive social impact
Clean, satisfying savoury meat snacks for on the go. Suitable for adults and kids.
- Savoury snacks to help you stop eating junk
- Real food, clean ingredients
- Made with organic, grass-fed Aussie beef
- High in protein
- Packed with essential vitamins and minerals including iron and B12
- Low carb, low sugar
- No nasty preservatives
- No MSG or seed oils
- Curbs cravings, stops you eating junk
More questions?
Read our FAQ or chat with us
High Protein
Low Sugar
Zero Junk
GF Options
Why we started Chief
Trusted by the pros
Our products are some of the only packaged foods actually eaten and recommended by nutritionists, dietitians and health professionals.
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"Chief is solving a real problem: people need convenient protein and snacks without the usual ultra-processed junk. I have complete confidence in the nutrition behind it. That's why I choose and recommend Chief."
Dr Joshua Chou
World leader in Regenerative Medicine
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Jessica Turton
Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Dr Naras Lapsys
Dietitian
No ultra processed anything
We care deeply about what we put in, and what you get out of it.
We only make products we want to eat and feed to our own kids. So, we avoid ultra processed everything.
We prioritise protein and minimise carbs and sugar.
Healthy food doesn't have to taste like 'health food'.
Chief Snacks
Other Snacks
Real food, clean ingredients
Low sugar + no sugar alcohols
Gut friendly
No bloating or gas
Minimally processed
Suitable for the whole family
We avoid all the usual nasty stuff
Always have, always will.
Chief Customer Reviews
95%would recommend these products
Customers Talked About
- Taste
- Nutrition
- Satiety
- Texture
- Convenience
1,165 reviews
- Rated 5 out of 5 stars4 minutes agoYum
Super tasty
Ruby A.Verified BuyerReviewingOrganic Biltong - Traditional - Rated 5 out of 5 stars4 hours agoOrganic Beef Sticks
A little salty for my taste, good alternative for a snack.
Pina D.Verified BuyerReviewingOrganic Beef Sticks - Sea Salt - Rated 5 out of 5 stars3 days agoChocolate whey protein is excellent, no after taste and so good it’s the only bio available and grass fed that’s Aussie made
Really tasty my 12 year old has it once a day keep him full and I know it’s healthy
sonia s.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars4 days agoBest products on the market
We loved our Chief box and will definitely be purchasing more of these products
Amber M.Verified BuyerReviewingBest Sellers Sample Pack - Rated 4 out of 5 stars4 days agoGood
Still good
Luke M.Verified BuyerReviewingOrganic Beef Bars - Traditional - Rated 5 out of 5 stars4 days agoBars
The bars are delicious, they just melt in your mouth
Michelle C.Verified BuyerReviewingBest Sellers Sample Pack - Rated 5 out of 5 stars4 days agoGrass-fed Whey Protein Powder
Finally a whey protein the doesn't bloat me and tastes delicious.
Bianca G.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars4 days agoHands down best whey I’ve tasted
As someone with chronic gut issues, to have an actually good tasting protein that I can tolerate is sooo good! I have repurchased so many times and will continue!
Isabella S.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 4 out of 5 stars6 days agoGreat product
Taste good, dissolves well, doesn't feel grainy when drinking.
Matthew B.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars6 days agoGreat taste
Delicious even w just water
Julia v. G.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 5 out of 5 stars1 week ago100% Addicted
Loving these beef bars, tasty, great texture and no nasties that's the best part, Highly recommend 100% im addicted.
Shelley P.Verified BuyerReviewingOrganic Beef Bars - Traditional - Rated 5 out of 5 stars1 week agoLOVE
Cannot get enough of these. I have been eating the non-choc coated for some time, occasionally induldge in choc mint. And only recently did I discover these. New fave ritual; gym, coffee and double choc Chief while I do my beach loop. 10/10
Madeline L.Verified BuyerReviewingCollagen Protein Bars - Double Choc
Frequently Asked Questions
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Collagen is an odourless, tasteless, dairy free protein source that's a co-product of beef. We like it because it's a great environmentally friendly option and easier on the gut than other proteins. There's a large body of evidence showing it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.
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Whey protein concentrate is a natural protein powder made by filtering liquid whey to remove some of the water, lactose, and fat, leaving behind a protein-rich powder. It contains about 70–80% protein, along with beneficial fats, lactose, and bioactive compounds that support muscle growth, recovery, energy, and overall health.
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Collagen is best for supporting muscle recovery, joints, skin, hair, nails, and gut health.
Whey is best for supporting muscle growth, weight management and to stabilise blood sugar levels.
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The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit).
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Our beef bars, sticks and biltong are made from organic beef and are a healthy savoury snack. We avoid all the usual nasty preservatives found in dried and cured meats.
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Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
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All our meat we use in our beef bars, sticks and biltong is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Yes! Our kids love them and our whole range is perfect for kids. Please note our collagen bars contain nuts.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
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Yes! We have a money back guarantee so if you don't like them just contact us for a swap or a refund. Easy.
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We dispatch the same business day if you order by 11am and the next day if you order after 11am. If you're in Australia or New Zealand it'll take a day to a few days depending on where you're located. Internationally is a bit longer but usually 1 to 2 weeks.
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If you give a damn about what you put in your body an you look at the back of the pack to avoid ultra processed ingredients, then you'll love our full range.
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.