Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 608 reviews
Total 5 star reviews: 535 Total 4 star reviews: 48 Total 3 star reviews: 15 Total 2 star reviews: 6 Total 1 star reviews: 4
96%would recommend these products
Customers Talked About
608 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Delicious protein

    Lovely protein that is very versatile. The taste is lovely and the digestion is easy.

    Lois M.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 4 out of 5 stars
    Yesterday
    Great Flavours

    The flavours are yummy. My box of bars didn't travel very well though, all the choccy was melted off the bars and stuck on the wrapper.

    Misty M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 days ago
    Best protein powder on the market

    Clean. Delicious. Creamy. What more could you ask for!

    Sarah G.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 days ago
    My favourite protein powder ever!

    And trust me, I’ve tried them all haha.

    It’s bloat free, made from premium ingredients and I continue to buy over and over again. Will never change.

    Kristy B.
    Verified Buyer
    Grass-fed Whey Protein Powder - Unflavoured
  • Rated 5 out of 5 stars
    2 days ago
    Best one yet

    Love the Whey Protein in Smooth Chocolate flavour. Tastes great and blends well with milk, water, smoothies while being gentle on the stomach. Love that it is sweetened with monk fruit rather than other sweeteners! Thanks CHIEF. I need to get the vanilla flavour as well now 💪🏼🥰

    Taliisa K.
    Verified Buyer
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    3 days ago
    Yum & filling!

    Great tasting protein powder! I do find it is heavy on the vanilla flavour, which if you love, then this is right up your street! My partner cannot get enough of it and my bbg loves it too! Love your work, Chief. x

    Kat B.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    4 days ago
    Review - Collagen Protein Bars

    These are better than any protein bar I’ve ever had! Not dense, not full of artificial ‘baddies’ and they taste AMAZING. My daughter always asks for a bite when I have one.

    Gema S.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Nutritious and delicious

    A nutritious, fulfilling and enjoyable bars with clean ingredients. Great to have on the go especially for a coeliac where safe food can sometimes be challenging to find. Also proved to be the most satiating quick snack during the newborn trenches.

    Celia T.
    Organic Beef Bars - Mixed Box
  • Rated 3 out of 5 stars
    1 week ago
    Not amazing

    Honestly don’t get the hype. Love that they’re not full of junk but they don’t taste very nice and leave a weird aftertaste.

    C A. L.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Heavenly Smoothie

    This product has given me a great way to enjoy a vanilla, strawberry or caramel thick shake to replace a naughty habit of buying thick shakes from drive through takeaways. I can enjoy this pleasure knowing I am feeding my body clean protein which is so important as I age. My goal is to find healthy ways to replace old habits and know these are keeping my bones and muscles strong to avoid the frailty of older age.

    Ruth M.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    1 week ago
    Great base for adding other flavours

    Mixes easily, no grittiness or chalkiness. Delicious on its own but also makes a great base: add a shot of espresso, or matcha, turmeric latte spices, or berries! My go to breakfast in the car on the way to work, with a Chief collagen bar! ❤️

    Sue M.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    1 week ago
    Whey protein powder

    Delicious and very gentle on sensitive tummies!

    Mietta S.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla

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