Finding motivation to run can be difficult, even for high-level athletes. It is important to find your ‘why’ to running. 

The good news is that you can prevent and cure this condition by simple lifestyle modifications, starting with your diet.

Have you decided to fuel on fats instead of carbs? Science says that you can perform well no matter what fuel you choose.

The leaner you are, the faster you go. Weight and body-fat percentage affect your finish time more than training variables. Why is that so?

Running Injuries are a part of participating in this awesome sport. When you are testing or pushing the limits, it can sometimes mean that you end up injured.

Blue zones are the five regions in the world where people live the healthiest and longest life (statistically). What makes them so unique?

Learn how to extend our healthspan or the number of years we live healthy, fully functional and fit. Read more.

Collagen makes up for around 75% of your skin, 95% of the organic compounds of your bones, and 90% of your gut lining, digestive tract, ligaments, tendons, connective tissue, fascia and spinal discs are made...

This year has been both a great one and, like most businesses, a challenging one for us at Chief. We've suffered some growing pains so I wanted to give you, our tribe, a proper update on...