Health and Fitness Articles

How trans fats affect your health
Man-made trans fats are the single food group (if you can call them that) that we'd toss in the bin... for good. Read on to find out why.
A simple explanation of the Paleo diet
Our co-founder, Vee, offers up a simple explanation of the Paleo diet with a few Paleo recipes thrown in for inspiration!
Half-marathon training and nutrition advice
We’ve recruited Chief’s running guru, Vee, to take you through some of her best training, nutrition and hydration advice.
What's the healthiest way to enjoy red meat?
We bust the myth that red meat is bad for your health. Follow these simple guidelines and you won't have to give up your much-loved steak!
Does sugar lower testosterone?
We all know that excess sugar is bad for our health…. but did you know that your sweet tooth can also make you weaker, older, less motivated and more tired?
What is Cryotherapy?
Cryotherapy is gaining popularity amongst elite athletes, weekend warriors and the health conscious but what does it mean and what can it do for your body?  For optimal recovery, combine a Cryo session with your favourite natural Chief protein bar.